Newport ONE Improves Nonprofit Revenue With AI-Powered Analytics Insights

There’s a story behind the name of Newport ONE, a full-service fundraising agency for nonprofit organizations. They believe in the power of one — one person, one donor, or one organization that can make a difference in the world.

The direct response fundraising agency helps nonprofits engage with their donors through marketing campaigns. Like any business, nonprofits must spend money to make money. The goal of Newport ONE is to make sure their clients get the highest return possible on campaign investments.

“When you’re in the nonprofit sector, every dollar spent is very important,” says Collin Ward, Chief Innovation Officer at Newport ONE. “We want to make sure it’s spent wisely and that it’s returning more than double what we’re putting out.”

Improving direct response performance

To ensure ROI for their clients, Ward says every direct response campaign they put out is heavily measured and scrutinized. “Every day we look at ways to improve campaign performance for our clients and help them raise more money,” Ward says.

To help them achieve this goal, Newport ONE is using Alteryx to quickly analyze data and uncover critical audience insights. “It’s helping to bring all our data together, to see and build reports that we never had before,” remarks Ward.

Ward and his team also rely on AI-powered Auto Insights to automatically surface insights they can use to improve campaigns, “With Auto Insights, we’re improving ROI by targeting the right people. It’s pointing to key segments that are overperforming and we’re able to feed into a model and improve campaign performance by 20-30%.”

Reporting in minutes

Alteryx also makes it a breeze for Ward and his team to get campaign reports in the hands of clients. They used to rely on time-consuming manual processes, excel spreadsheets, and outside partners to run reports. “It was so much more manual work and so much more time spent compared to now.”

With Alteryx, they get answers at the speed of business. “We get daily feeds from our clients and can create reports that they have access to 24/7,” says Ward. “Within minutes, I can see everything that’s going on instead of manually going through reports.”

Newport ONE further accelerates reporting to clients with Magic Documents, part of the Alteryx AI engine. Harnessing generative AI, Magic Documents automatically summarizes findings and key insights into an email message or PowerPoint deck that can be sent to any audience at any time.

Democratizing data

Ward says the easy-to-use Alteryx interface also empowers everyone at Newport ONE to access, analyze and draw insights from data, regardless of their technical skills. “Data and reporting are so important to what we do and is not exclusive to the data analyst,” says Ward. “I’m not an expert in some of these coding languages so Alteryx has empowered me and my team to become data experts.”

Infusing AI into the enterprise

Alteryx is also helping Newport ONE turn AI hype into reality by leveraging the benefits of generative AI within a governed and secure solution. “Alteryx is thinking of ways to infuse AI into every product in a smart way that helps the end user speed up the time they typically spend on something,” says Ward.

As for what’s next at Newport ONE, Ward says he’s looking forward to what the future holds for his team and how they use Alteryx, “the way Alteryx is enhancing and improving their tools, we’re able to do more than we ever thought we could.” That includes more than they thought they could to fulfill their mission of enabling the power of one to make a difference in the world.