Boost conversion and ROI with unified, trusted customer profiles. Alteryx connects CRM, POS, and e-commerce data to automate cleansing, enrichment, and segmentation — powering faster personalization and a single source of customer truth.
Only 24% of organizations report having a single, fully integrated source of customer data (IDC, 2025). And they have the advantage. When brands personalize using unified profiles, they see 30–40% higher conversion and cross-sell rates, while personalized offers deliver ~3× higher ROI than mass promotions (BCG, 2024). However, disconnected systems and fragmented data prevent organizations from building a clear, accurate view of their customers. Marketing, sales, and service teams often work from inconsistent profiles, creating delays, personalization gaps, and missed opportunities. Spreadsheets and manual processes compound these issues, leading to costly inefficiencies and degraded customer experiences. Without unified views, organizations struggle to predict behavior or segment audiences with confidence.
CRM, POS, loyalty, and service platforms rarely connect. Each owns a sliver of customer truth, leaving teams without the full picture and unable to deliver consistent experiences.
Duplicate records, incomplete fields, and missing consent data create unreliable profiles. Campaigns launch with errors, and analytics teams waste time patching flaws.
Manual prep and IT bottlenecks slow every downstream use case — segmentation, churn models, LTV scoring, and personalization — pushing insights and campaigns off schedule.
Without governance, segmentation logic drifts, access rules break, and audit trails disappear. Teams face rising regulatory risk while struggling to prove data accuracy.
Alteryx One turns scattered customer data into a single source of truth. Connect CRM, POS, e-commerce, loyalty, and service systems, then clean and enrich records without writing code. Built-in governance keeps profiles consistent and compliance in check, with audit trails and rules you can trust. From there, automated workflows power segmentation, churn prediction, and lifetime value scoring, while generative AI adds explainable insights directly into the pipeline. The result: faster decisions, higher engagement, and ROI that scales without sacrificing compliance.
Accelerate campaign cycles by eliminating manual prep
Reduce costs tied to inconsistent or duplicate data
Deliver more relevant personalization with governed profiles
Improve customer data compliance and cross-team trust in customer intelligence
70%
of annual costs saved managing customer insights
“We saved 70% of our annual costs for managing customer data and delivering insights compared to our old vendor. Alteryx automated prep, unified profiles, and gave us confidence in every number we act on.”
Louis Homes, Senior Manager, Business Intelligence
West Marine
Merge CRM, POS, e-commerce, loyalty, and service records into one governed profile. Standardize and deduplicate data with automated rules. The result: accurate, explainable customer intelligence that supports analytics, AI, and activation.
Apply automated rules to cleanse addresses, resolve duplicates, and enrich records with demographics and behavior. Governance ensures profiles stay consistent, compliant, and trusted for analytics, personalization, and decision-making.
Use no-code workflows to design audiences by demographics, behavior, or value. Apply validation and audit controls. Publish approved segments into campaigns with speed and confidence, while maintaining data accuracy.
Route enriched, governed data into AI models and platforms. Add thresholds, context, and segmentation logic so predictions are explainable. Trusted intelligence fuels chatbots, personalization engines, and predictive models at scale.
Role-based access, approvals, and version control are embedded end to end. Every pipeline captures lineage and change history, ensuring compliance, transparency, and confidence as customer profiling expands across teams.
