In racing, speed is everything. But beyond the track, it’s depth that counts. Fans across the globe want to know more about their favorite races — and teams need to know more about those fans.
Beginning in Bahrain and finishing in Abu Dhabi, McLaren Racing needs to understand its fan base. And now’s your chance to learn its secrets, as the team’s top fan engagement expert reveals the research behind the race.
See what really drives McLaren Racing, in this virtual fireside chat, we’ll they’ll share how they use automated analytics to:
- Analyze survey results and use insights to develop loyalty
- Optimize audience segmentation and to improve engagement
- How data informs their partnerships, generating revenue from races and merchandising
Recommended Resources
Webinar
Unlock the Potential of AI with Data Automation
Watch this webinar to learn how data automation and analytics establishes the foundation for AI success and value across the organization.
Watch Now
Webinar
Transforming the Finance Function at DoorDash
Watch this webinar to learn how automated analytics can improve the speed, accuracy, and compliance of finance processes.
Watch Now
Webinar
Accelerate your ESG Impact with Automated Analytics
Watch this webinar as we discuss ESG governance mechanisms and hone in on tactics to help you manage your business performance and risk. We'll be sharing how Alteryx, a robust analytics platform, can be used to accelerate your ESG data collection and reporting analysis.
Watch Now