Market Research: Attitudes and Adoption of Generative AI in Europe and the Middle East
Is the hype around generative AI real? With insights gathered from 690 enterprise IT and data leaders and 1,000 members of the general public, our latest research report cuts through the noise and delivers actionable insights about where businesses are in their adoption and maturity around generative AI and how this compares to the public’s perception and understanding.
Key Findings:
Value Beyond the Hype: 96% of businesses find genAI valuable, with 42% reporting significant value.
Successful Pilots: 74% of genAI pilot projects have been successful, leading to increased investment.
Evolving Perceptions: While concerns about risk and misuse exist, they are less impactful than expected.
Public vs. Business: Business leaders are more optimistic and knowledgeable about genAI than the general public.
Download your copy of Market Research: Attitudes and Adoption of Generative AI in Europe and the Middle East to unlock generative AI’s full potential for your business.
I agree that the data I provide may be used to contact me for marketing purposes. I may opt out at any time.
By submitting this form, I acknowledge my data will be processed in accordance with the Alteryx Privacy Policy
Recommended Resources
Analyst Report
Alteryx Named a Leader in the 2026 Dresner Data Engineering Market Study
Learn how to empower your organization to accelerate insights, improve productivity, and drive innovation with a unified, AI-powered analytics platform.
Tax teams replace spreadsheet-heavy depreciation work with governed, AI-supported automation that improves accuracy, speeds close cycles, and strengthens planning confidence.
