hero background shape
CUSTOMER STORY

Godrej Industries Improves Data Analysis Time by 60% with Alteryx

hero background gradient

Godrej Industries is a diversified conglomerate with interests across sectors such as real estate, consumer products, industrial engineering, appliances, furniture, and more. Based in India and established in 1897, the company is a global player serving more than 1 billion customers worldwide, with a significant footprint in the US, Latin America, Africa, and Asia.

Navigating a Data Labyrinth

The audit department at Godrej Industries was facing a significant challenge in dealing with high volumes of dynamic, complex, and siloed data sets from ERP systems across the organization’s 19 different companies, ranging from manufacturing to real estate and financial services. Gathering data from so many sources within tight audit schedules while maintaining data integrity was especially difficult.

Data Process Transformation

The inefficient and time-consuming process of collecting and analyzing data motivated the company to search for an advanced analytics solution. “The transformation from a paper-based audit to a digital audit required significant analytics and Excel was not able to do that,” said Utsav Kale, Head of Analytics in the Audit Department at Godrej Industries. “We had support from leadership to explore technology which helps auditors to focus more on the audit rather than pulling the data or consolidating disparate sources.”

The journey led them to Alteryx —a platform with the analytical capabilities they were looking for, with the ability to easily transition from their existing tools.

The objective was to reduce manual processes and centralize data from older and siloed ETL tools. The company also wanted to reduce the reliance on time-consuming coding, which made continuity and knowledge transfer more difficult.

The adoption of Alteryx was more than a technology upgrade – it represented a paradigm shift for the analytics team – freeing time up for team members to focus on value-added activities.  “With Alteryx, we’re able to focus on the actual problematic areas rather than discuss technology complications that shouldn’t be there in the first place,” says Utsav.

Alteryx also enables audit domain experts to solve the problems they are closest to without the need to rely on technology expertise. “The data-driven perspective using analytics should come from the auditors, because they are the business experts,” Utsav says.

Powering Through Audit Tasks with Alteryx

The auditing process at Godrej has been drastically streamlined using Alteryx, reducing the time and complexity of various tasks. The easy-to-use, self-service analytics solution enabled the team to optimize resources, explore innovative technological solutions, and provide accurate, efficient audits. “Even if I hire anyone from the outside who has just a basic knowledge of SQL, it’s very easy for him to drag-and-drop or get into machine learning,” says Utsav.

The proof is in the numbers when it comes to the value of using Alteryx. Audits that once took a week can now be prepared in just 10 minutes, with development and execution time dropping by 50%.

Using Alteryx also enables the teams to reduce time spent in meetings by up to 40%, leaving more room for productive discussions and analysis. The automated analytics solution also reduces the risk of human error and improves data accuracy.

The overall optimization allowed the team to generate an analytical focus on key risk areas and develop a robust shared knowledge base amongst its stakeholders.

Looking ahead, Alteryx makes it easy for the workflows and processes built in the audit department can be scaled and replicated in other groups and departments across the global enterprise.

BENEFITS OF USING ALTERYX
Time and Cost Savings

Automating manual processes dramatically reduced data consolidation, processing and reporting time

Data Accuracy

Reducing the risk of human error with automated analytics improved data assurance and process transparency

Rapid ROI

The no-code, drag and drop capabilities of Alteryx enabled rapid ROI as users could quickly learn and adopt the tool

 

Recommended Resources

 
Use Case
Demand Forecasting
Empower finance teams to predict demand shifts faster and more accurately with explainable AI, automated workflows, and unified data across ERP, CRM, and planning systems.
  • Analytics Automation
  • Data Prep and Analytics
  • Data Science and Machine Learning
Learn More
 
Use Case
Fixed Asset Depreciation Automation
Tax teams replace spreadsheet-heavy depreciation work with governed, AI-supported automation that improves accuracy, speeds close cycles, and strengthens planning confidence.
  • Analytics Automation
  • Data Prep and Analytics
  • Data Science and Machine Learning
Learn More
 
Use Case
Loyalty Program Analytics
Unify loyalty, campaign, and purchase data with Alteryx One to measure ROI, forecast retention, and optimize tier performance across every channel.
  • Analytics Automation
  • Data Prep and Analytics
  • Data Science and Machine Learning
Learn More
 
Use Case
Transfer Pricing Automation
Automate and standardize transfer pricing workflows with governed data, repeatable logic, and clear audit documentation using Alteryx One.
  • Analytics Automation
  • Data Prep and Analytics
  • Data Science and Machine Learning
Learn More
 
Use Case
Dynamic Price Scenario Modeling
Finance teams simulate, compare, and update pricing strategies quickly by unifying cost, demand, and market inputs in one place. Automated workflows and AI-supported analysis help analysts refresh assumptions, run scenarios, and support timely pricing recommendations.
  • Analytics Automation
  • Data Prep and Analytics
  • Data Science and Machine Learning
Learn More
 
Use Case
Tariff Risk Mitigation
Alteryx connects trade, supply, and compliance data into governed workflows. Teams model tariff scenarios, automate duty drawback claims, and act faster to reduce risk and cost.
  • Analytics Automation
  • Data Prep and Analytics
  • Data Science and Machine Learning
Learn More