Skip to Content
usa flag English french flag Français german flag Deutsch japanese flag 日本語 portuguese brazil flag Português spanish flag Español
usa flag English french flag Français german flag Deutsch japanese flag 日本語 portuguese brazil flag Português spanish flag Español
Contact Us Contact Us
 
Start Free Trial Contact Us
hero background shape
On Demand Webinar

Harnessing the Power of Data in Sports

Major sports properties that have harnessed the power of big data and analytics have experienced game-changing results, both on the playing field and in the boardroom.

Join Deni Batchvarova from TKO, premium sports and entertainment company, as she talks about how they use advanced analytics to transform all aspects of their operations, from marketing to fan engagement and ticketing.

Then, take a deep dive into how analytics can be used in sports from fan engagement to player analytics, to stadium revenue, and everything in between. Learn how the Alteryx Analytics Cloud Platform and the Snowflake Data Cloud are enabling businesses across the sports ecosystem to break down data silos, improve decision making, and predict sports outcomes.

 

Speakers

Deni Batchvarova image
Deni Batchvarova

Executive Vice President, Strategy & Corporate Finance at TKO

Alan Jacobson image
Alan Jacobson

Chief Data and Analytics Officer, Alteryx

Bill Stratton image
Bill Stratton

Global Head, Media, Entertainment & Advertising - Vertical at Snowflake

 
 

Recommended Resources

 
Datasheet / Brief
Alteryx + Google Cloud
Discover how Alteryx, in partnership with Google Cloud, enables governed analytics on BigQuery by unifying business logic, reducing metric drift, and making AI-ready data accessible to the business – without sacrificing control or performance.
  • Analytics Automation
  • Data Prep and Analytics
  • BI/Analytics/Data Science
Read Now
 
Webinar
Inside Siemens Energy: Scaling Analytics with Governance, AI, and Automation
Join Siemens Energy and Alteryx to see how 2,500+ users self-serve analytics across SAP, Snowflake, Tableau, and more — with scale, governance, and AI-enabled speed.
  • Live Webinar
  • Analytics Automation
  • Manufacturing
Watch Now
 
Event
Inside Siemens Energy: Scaling Analytics with Governance, AI, and Automation
Join Siemens Energy and Alteryx to see how 2,500+ users self-serve analytics across SAP, Snowflake, Tableau, and more — with scale, governance, and AI-enabled speed.
  • Live Webinar
  • Analytics Automation
  • Manufacturing
Register Now
 
Customer Story
How JKB Streamlined Analytics and Boosted Efficiency Using Alteryx
Jordan Kuwait Bank implemented Alteryx to automate manual reporting and data workflows, cutting report generation time by 70%, reducing errors, and empowering analysts to deliver faster, data-driven insights.
  • Analytics Automation
  • Financial Services
Learn More
 
Use Case
Demand Forecasting
Empower finance teams to predict demand shifts faster and more accurately with explainable AI, automated workflows, and unified data across ERP, CRM, and planning systems.
  • Analytics Automation
  • Data Prep and Analytics
  • Data Science and Machine Learning
Learn More
 
Use Case
Fixed Asset Depreciation Automation
Tax teams replace spreadsheet-heavy depreciation work with governed, AI-supported automation that improves accuracy, speeds close cycles, and strengthens planning confidence.
  • Analytics Automation
  • Data Prep and Analytics
  • Data Science and Machine Learning
Learn More