On Demand Webinar

Harnessing the Power of Data in Sports

Major sports properties that have harnessed the power of big data and analytics have experienced game-changing results, both on the playing field and in the boardroom.

Join Deni Batchvarova from TKO, premium sports and entertainment company, as she talks about how they use advanced analytics to transform all aspects of their operations, from marketing to fan engagement and ticketing.

Then, take a deep dive into how analytics can be used in sports from fan engagement to player analytics, to stadium revenue, and everything in between. Learn how the Alteryx Analytics Cloud Platform and the Snowflake Data Cloud are enabling businesses across the sports ecosystem to break down data silos, improve decision making, and predict sports outcomes.

By providing this information you agree to our Privacy Policy

 

Speakers

Deni Batchvarova

Executive Vice President, Strategy & Corporate Finance at TKO

Alan Jacobson

Chief Data and Analytics Officer, Alteryx

Bill Stratton

Global Head, Media, Entertainment & Advertising - Vertical at Snowflake

 
 

Recommended Resources

 
Customer Video
Newport ONE Democratizes Data Across the Agency 
Hear Collin Ward, Partner and Chief Innovation Officer at Newport One speak about the different Alteryx has made in reporting across the agency. 
  • Analytics Automation
  • Analytics Leader
  • Marketing
Watch Now
 
Customer Story
Newport ONE Improves Nonprofit Revenue With AI-Powered Analytics Insights
Newport One is an advertising agency that supports nonprofits uses Alteryx to improve customer segmentation and the performance of direct response marketing campaigns.
  • Analytics Automation
  • Analytics Leader
  • Marketing
Learn More
 
E-Book
3 Machine Learning Use Cases That Immediately Benefit Planning and Logistics
Maximum results with minimal time investment — optimize your supply chain with these three machine-learning use cases.
  • Analytics Automation
  • Data Science and Machine Learning
  • Supply Chain
Read Now